When it comes to building a successful online business, having the right sales funnel and marketing tools can make all the difference. Two of the leading contenders in this space are ClickFunnels and systeme.io. In this comprehensive article, we’ll explore the key features, capabilities, and pricing of these powerful platforms, helping you determine which one is the best fit for your business.
ClickFunnels โ Who Are They?

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ClickFunnels was launched in 2014 by Russell Brunson, Dylan Jones, and Todd Dickerson. The platform is designed to cater to ambitious individuals seeking to achieve online business success. ClickFunnels’ core offering is its robust sales funnel builder, which provides users with an array of options to generate leads, drive sales, and manage events.
Background and Founders
ClickFunnels was co-founded by Russell Brunson, an entrepreneur and marketer known for his expertise in sales funnels and digital marketing. Brunson had previously found success with his information products and had a deep understanding of the importance of effective sales funnels in driving online business growth. He teamed up with Dylan Jones and Todd Dickerson, who brought complementary skills in software development and design to the venture.
Target Audience and Goals
ClickFunnels is primarily targeted at entrepreneurs, small business owners, and marketers who are looking to build and optimize their online sales funnels. The platform aims to provide users with a comprehensive solution for creating and managing various types of pages, including squeeze pages, sales pages, order pages, and event pages. The overarching goal of ClickFunnels is to help its users achieve online business success by leveraging the power of sales funnels and conversion optimization.
Systeme.io โ Who Are They?

Systeme.io is a newer player in the online business platform space, but it has quickly gained a reputation for being a comprehensive and affordable solution for entrepreneurs and small business owners. The platform was created with the goal of providing an all-in-one platform for launching and scaling online businesses.
Creation and Purpose
Systeme.io was founded with the aim of empowering small business owners and entrepreneurs to succeed online. The platform was designed to offer a user-friendly and feature-rich solution that would enable its users to build, launch, and grow their online businesses without the need for multiple, disparate tools.
Features and Benefits for Users
Systeme.io’s core features include a powerful sales funnel builder, an integrated email marketing tool, a blogging platform, evergreen webinars, online course management, and a website builder. The platform is designed to provide users with a comprehensive and streamlined solution for all their online business needs, making it easier for them to focus on growing their business rather than managing multiple tools.
Comparing the Main Features

When it comes to ClickFunnels and systeme.io, both platforms offer a range of features and capabilities that are essential for building and scaling an online business. Let’s take a closer look at how they stack up in the key areas of sales funnel building, affiliate programs, email marketing, and additional features.
Sales Funnels
The sales funnel is the cornerstone of any effective online business strategy, and both ClickFunnels and systeme.io offer robust sales funnel builders to help users create and optimize their funnels.
ClickFunnels’ Sales Funnel Builder
ClickFunnels’ sales funnel builder provides users with three primary options: lead generation, sales generation, and event running. The platform offers a selection of pre-built templates that users can customize using the drag-and-drop editor. ClickFunnels’ funnel builder allows for the creation of various page types, including squeeze pages, sales pages, order pages, and event pages.
Systeme.io’s Sales Funnel Builder
Systeme.io’s sales funnel builder offers four customizable options: audience building, sales, custom, and evergreen webinar. Similar to ClickFunnels, Systeme.io’s drag-and-drop editor makes it easy for users to create and customize their sales funnels. One notable feature of Systeme.io’s sales funnel builder is the inclusion of deadline funnels, which are available even on the free plan.
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Affiliate Programs
Affiliate marketing can be a powerful tool for driving traffic and sales to your online business. Both ClickFunnels and systeme.io offer affiliate programs, but with some notable differences.
ClickFunnels’ Backpack Affiliate Program
ClickFunnels’ affiliate program, known as Backpack, requires users to have a Platinum subscription, which costs $297 per month. The Backpack program provides affiliates with access to affiliate management tools, commission plan setup, and promotional materials.

Systeme.io’s Affiliate Program
Systeme.io’s affiliate program is free to set up, even on the free plan. The platform offers affiliate tracking, commission management, a marketplace to publish offers, and affiliate dashboards. Affiliates can access their links through the marketplace or directly via email. Systeme.io also has its own affiliate program open to non-subscribers, further expanding the potential reach for its users.

Email Marketing
Email marketing is a crucial component of any successful online business, and both ClickFunnels and systeme.io offer integrated email marketing tools.
ClickFunnels’ Email Marketing Automation
ClickFunnels’ email marketing tool, known as Follow-Up Funnels, requires a Platinum subscription. It includes features such as automation, tagging, segmentation, and personalized messaging to help users effectively nurture and engage their audience.
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Systeme.io’s Email Marketing Capabilities
Systeme.io’s built-in email marketing tool is available even on the free plan, with no limits on the number of emails sent. It includes contact management, automation, segmentation, and performance tracking. The free plan allows users to have up to 2,000 contacts, making it a highly accessible option for small businesses and entrepreneurs.
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Additional Features of Systeme.io

In addition to its sales funnel builder, affiliate program, and email marketing tools, systeme.io offers a range of other features that can be beneficial for online businesses.
Blogging Software
Systeme.io includes a built-in blogging platform, allowing users to create and manage their content marketing efforts directly within the platform.
Evergreen Webinars
Systeme.io’s evergreen webinar functionality enables users to create and automate their webinar presentations, making it easier to generate leads and drive sales on an ongoing basis.
Online Course Management
The platform’s online course management features allow users to create, publish, and sell their own digital courses, further diversifying their revenue streams.
Website Builder
Systeme.io’s website builder makes it easy for users to create professional-looking websites without the need for extensive technical skills or a separate web development tool.

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Additional Features of ClickFunnels
While systeme.io offers a comprehensive suite of features, ClickFunnels also has some unique capabilities that may be valuable for certain businesses.
Landing Page Builder
ClickFunnels’ landing page builder is a powerful tool for creating high-converting pages to capture leads and drive sales.
Membership Sites
ClickFunnels provides the ability to create and manage membership sites, allowing users to monetize their content and services.
A/B Testing
ClickFunnels’ A/B testing functionality enables users to experiment with different variations of their sales funnels and pages, helping them optimize for better conversion rates.
Pricing Comparison
When it comes to pricing, both ClickFunnels and systeme.io offer a range of plans to suit different business needs and budgets.
ClickFunnels Pricing Plans
ClickFunnels has three pricing plans: Standard ($97/month), Platinum ($297/month), and Two Comma Club X ($2,497/month). There is no free version, but a 14-day trial is available.

Systeme.io Pricing Plans
Systeme.io offers a Free plan, as well as three paid plans: Startup ($27/month), Webinar ($47/month), and Unlimited ($97/month). Annual billing for the paid plans provides a 30% discount.
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Value for Money
When comparing the value offered by ClickFunnels and systeme.io, it’s clear that systeme.io provides a more comprehensive and cost-effective solution for most online businesses.
What Each Platform Offers
ClickFunnels’ strengths lie in its established brand recognition and more extensive pre-built templates. However, systeme.io offers a significantly broader range of features, including a free plan, at a lower cost.
Cost-Effectiveness Analysis
Systeme.io’s pricing plans, even at the higher tiers, are more affordable than ClickFunnels’ offerings, making it a more accessible option for small businesses and entrepreneurs. Additionally, the inclusion of a free plan and the broader feature set make systeme.io a better value proposition for most users.

Frequently Asked Questions
How Can You Make Money with ClickFunnels?
There are several ways to generate income with ClickFunnels, including selling your own products or services, promoting affiliate offers, and becoming a ClickFunnels affiliate yourself.
What Is the One Funnel Away Challenge?
The One Funnel Away Challenge is a 30-day program offered by ClickFunnels that aims to help participants build a profitable sales funnel from scratch.
Does ClickFunnels Work with WordPress?
Yes, ClickFunnels can be integrated with WordPress, allowing users to leverage the platform’s capabilities while also taking advantage of the functionality and customization options offered by WordPress.
Conclusion
In the battle between ClickFunnels and systeme.io, the latter emerges as the more compelling option for most online businesses. Systeme.io’s comprehensive feature set, cost-effective pricing, and user-friendly interface make it a versatile and practical choice for entrepreneurs and small business owners. While ClickFunnels has its own strengths, such as its established brand and extensive pre-built templates, systeme.io’s value proposition is simply harder to ignore. By providing a more affordable and all-inclusive platform, systeme.io empowers users to launch and scale their online businesses with greater ease and efficiency.
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